How to Determine if Your Copywriter is Worth It
If you're interested to make money online, you're going to have to have a website. That web site has to be well written, most especially if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's best to engage the services of someone who is qualified to write the text for your web site. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Obviously, however, not every copywriter is as effective as the next one. Some copywriters are extremely talented. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be simple. The following are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter who would like to create web copy should have a web site that features their biography, a resume, a couple of samples and anything else they want to share. If the copywriter doesn't have his or her own website, how can they help you build yours? Pay close attention to the copy on the writer's site. If it is full of typos and grammar errors this is a bad sign.
How well do you respond to the copy on the copywriter's website? This is more involved than just noting grammar and spelling errors. Does the website copy induce an emotional response as you are reading it? Does it make you warm up to him or her? Does the web copy make you want to follow up and learn more about the writer? Does the copy make you raring to hire them right away? Does the website copy make you feel like you need to leave? Does it make you mad? These are all important reactions and you must listen to them.
Carry out a little more research on the writer. Look for reviews for the writer on unbiased web sites and online discussion boards. It is probable that the only reviews on the copywriter's web site are going to be glowing ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be falsified by the writer him or herself. Closely examine these testimonials. It is smart to ask the compywriter to provide you references as well. You have to actually get in touch with each reference and obtain an honest opinion about the writer from each person.
Be sure you spend at least a little time going over samples furnished by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the web site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific area. If the writing reads like a rewritten Wikipedia article, you should find someone else.
There aremany ways to determine whether or not a copywriter is worthy of hiring. You should do some homework dig this and find out more about the writer in terms of his or her ethics, reputation and personal character.